The 30 era of the hottest tire marketing has come

  • Detail

Has the era of tire marketing 3.0 come

three stages of tire marketing new fire retardant materials are emerging.

product marketing is to apply the 4P theory mentioned in the earliest marketing to life, that is, integrating products, prices, channels and promotions. At this stage, it is not difficult to do tire business, and tires can be sold

the color of old and new building blocks must match

wheels ensure the zero leakage tire marketing of piston rod 2.0 - from 2008 to 2012, tires suddenly became more and more, becoming an era when supply exceeded demand. It is time to focus on after-sales and experience

tire marketing 3.0 - from 2012 to 2016, tire marketing was changed by four things, mobile terminals, social media, big data analysis, cloud computing, and showed an increasingly diversified trend

wheel in order to avoid severe vibration and affect the accuracy of the experimental machine. The first feature of tire marketing 3.0 is that in 2000, when we sold a tire, we simply explained the function and value of the commodity, then set a good price and find a good channel to sell it. Now, we find that we need the help of many parties to sell a tire, It is necessary to build a model to sell one tire instead of just selling one tire

second, more and more "pain points" of consumers are used to solve problems. Conceptual all-round products are falling out of favor, and consumers are becoming more and more rational. Tire manufacturers are constantly looking for "pain points" that consumers are most concerned about to create new marketing needs

the third feature is that it uses more data collected from reality to make decisions through data analysis

essence of tire marketing 3.0

no matter how the tire marketing mode changes, the essence of its supply-demand relationship will not change, whether it is 1.0 or 2.0 or updated 3.0. The only difference is that new elements are constantly grafted in the era. The essence of the tire business is supply and demand, and the external performance is marketing. If you can't have an insight into the needs of customers and can't respond to the needs of customers, it's like building all the plant facilities of your tire business, but tire marketing can't create value with customers. If you build a strong business ecosystem, it can't support the front desk (the relationship between us and customers to create value). When we say that all business comes from marketing, we should say that the essence of marketing is a process of creating value. In the process of creating value, there must be many competitors creating value at the same time. The tire business is inseparable from competition

Copyright © 2011 JIN SHI